Andew House: "We Will Continue To Rip You Off" Pump it,

*Sparky · Jun 25, 2009

Andrew House: "We Will Continue To Rip You Off" Pump it,

http://www.mcvuk.com/features/499/House-Proud

There’s a clear price difference there, too. Are you charging more for the PSPgo to protect retail margins as they won’t be selling software? Or to cover R&D costs?
Those aren’t the factors. When you introduce a new piece of hardware you have the opportunity to say there is a certain premium that is associated with it, and we took that into account. As with all hardware launches you look at the business model, the cost structure, and the necessarily level of profitability, and you use that to set the wholesale price. Much as we do with any other hardware.

What about price? Many expected some movement on PS3.
The strategy there is to say that, not to harp on about it, the device has a 10 year lifecycle and that there are issues of cost and profitability. We will make that move on price when all those factors are aligned.Would people buy more when they are cheaper? Of course. But on the other hand there is an inherent marketing challenge. In Europe I think people do see the value of the machine, the Blu-ray and network services and take that all into consideration instead of just focusing on price. But we will look at price and will address it when the time is right.
Click to expand...

Pump it,

Fix · Jun 25, 2009

Hey.

Hey, Sparky.

Fuck you, Sparky.

Sehyron · Jun 29, 2009

can we change his name?
fuckface might do!

NightSod · Jun 30, 2009

what about:
"Pumpy"?

...so long as "Puppy" approves.

Log in

Andew House: "We Will Continue To Rip You Off" Pump it,

Sparky Guest*

Fix Doesnt Understand One Of Us

Sehyron Nintendo's Freakin Ass One Of Us

NightSod Mild peril and whimsy. One Of Us

Log in

Andew House: "We Will Continue To Rip You Off" Pump it,

*Sparky Guest

Fix Doesnt Understand One Of Us

Sehyron Nintendo's Freakin Ass One Of Us

NightSod Mild peril and whimsy. One Of Us

Sparky Guest*