You want a career in game marketing?

Discussion in 'General Gossip, Troll Wars & Game Development' started by Eclectic, Sep 21, 2008.

  1. Eclectic

    Eclectic Banned

    You want a career in game marketing?

    September 12th, 2008 — Marketing Tips
    [​IMG]

    It seems that just about every young person in the world these days wants to work in video games when they get older. Mostly they want to be “games designers” when they have no idea what the job entails. Some know that they want to be programmers or artists and have a better idea of the skills that they need. To develop a game from scratch and get it to market takes a wide range of skills. And nothing is more important than marketing. You will not sell a single copy of a game without some sort of marketing. And the better the marketing, the better the sales.

    So if you are very bright and hard working here are some tips for becoming a game marketeer.

    The first thing is to read game industry websites instead of game consumer websites. Then you will see the industry from a different perspective. Look at Gamasutra, Gamesindustry.biz and MCV. I read these all the time. Next you need to get some real world hands on experience. This will give your CV a competitive advantage.

    Try the following:
    1) Write to the HR departments of game companies asking if you can work an internship (probably unpaid)during your summer vacation.
    2) Find home coders working on XNA and iPhone games. There are many thousands of them. Classifieds and forums will help you find them. Ask if you can join the team as unpaid marketing person.
    3) Get to trade exhibitions like GDC and E3. You need a trade pass but that shouldn’t be beyond your imagination!
    4) As soon as you have the slightest credibility as being a game industry person join Linkedin, then Link in to all your contacts and join the game industry groups there.

    Here is an example of someone who wants a career in game marketing proactively enhancing his CV with a game marketing blog: http://thomcult.blogspot.com/

    Obviously you need to go to a good marketing school to get the relevant degree. Be sure to build your management skills. Marketing contains a lot of management. Managing projects, managing money and managing people. Once qualified and working it is very well worth doing an MBA. Marketing people have the skillset to run the industry. And if you are going to run anything it helps to have the training.
     
  2. Brian Beuken

    Brian Beuken Boring Old Fart One Of Us

    nice to see you back Bruce, even if it is with another blog whore comment, has the ban been lifted yet?
     
  3. Bobz

    Bobz Peter Molyneux One Of Us

    This is the public forum, so fair enough, and it's not nice being hostile out here, only scares potential new people...
     
  4. Brian Beuken

    Brian Beuken Boring Old Fart One Of Us

    not being hostile, genuinly pleased to see him, but sad its another blog link.

    New people should be afraid, be very afraid...here here be dragons.
     
  5. Eclectic

    Eclectic Banned

    FFS it is not a blog link. It is an entire article.
    Nobody needs to go anywhere else for erudition.

    Some people are just so small minded.
     
  6. Brian Beuken

    Brian Beuken Boring Old Fart One Of Us


    xcuse me.....what exactly is that hyperlinked heading at the top?
    hmmmm
    hmmmm
    hmmmmm

    look, just stop posting your fucking blog and start contributing in your usually interesting and erudite fashion will you?

    please?
     
  7. Eclectic

    Eclectic Banned

    That is just exactly how it copied and pasted.
     
  8. Borsato

    Borsato One sexy mofo! One Of Us

    I think it s quite fitting for a spam thread to be spammed :-D
     
  9. Puppy

    Puppy I make games One Of Us

    Keep it short, stupid... LOLOLOLOL.